We’re really in the collective idea-making business. It’s really as simple as that. Imagine an open environment where tons of cross-pollination takes place. Now, add the sense that anything is possible—where fresh thinking provides the main ingredient for engaging consumers through compelling storytelling. Where there’s a gravitational pull towards ideas that don’t interrupt peoples’ lives but become part of them. And convince consumers to then invite those brands into their lives. Imagine a group of people who love this business and can’t imagine doing anything else for a living.